Steam recently rolled out wider store pages, expanding the main content area from 940px to 1200px. It sounds like a small cosmetic tweak. For indie developers, it’s a meaningful upgrade to the most important sales tool you have — and a reason to revisit assets you may have set up years ago.
What actually changed
- Bigger, sharper screenshots and videos — more pixels to show your game at its best.
- A new trailer carousel with theater and fullscreen modes, giving your footage more room to breathe.
- Improved “About the Game” tools for a cleaner, more readable description.
- Updated backgrounds that let more of your game’s art show through.
Why it matters for indies
Your Steam page is where wishlists and sales are won or lost. A wider canvas means your screenshots carry more visual impact, your trailer feels more cinematic, and your key art gets more presence. Players form an impression in seconds — and now those seconds happen on a larger, sharper stage.
What to update today
- Re-export screenshots at higher resolution so they look crisp at the larger display size.
- Check your trailer in the new theater and fullscreen modes and make sure the important moments land.
- Revisit your capsule art — the wider layout can change how it reads against the new backgrounds.
- Tighten your “About the Game” copy using the improved formatting tools.
Platform changes like this are quiet opportunities. Most developers won’t bother updating older assets — which means the ones who do get a sharper, more modern-looking page for the cost of an afternoon’s work.