Author name: Maroc

AAA marketing playbooks quietly kill indie games. Here’s why leaning into weird, raw, and authentic beats imitating the big studios.

Wishlists are the single most important pre-launch metric on Steam. Here’s how to build them early and convert them into day-one sales.

Some of the best indie success stories come from developers who spent years building alone. Here’s what their persistence can teach the rest of us.

Steam widened its store pages to 1200px. Here’s what changed and how indie devs should update their capsules, screenshots, and trailers to take advantage.

Solo game development means being a programmer, artist, marketer, and ten other things at once. Here’s how to stay sane while wearing every hat.

When and how you announce your indie game shapes its entire launch. Here’s a practical pre-launch timeline built to maximize wishlists and exposure.

Over-produced trailers can actually hurt indie games. Here’s why raw, honest gameplay footage converts better — and how to show yours off.

Great games still need discovery. Here’s how indie developers earn attention from curators, communities, and the people who amplify hidden gems.

Shipping your first indie game is as much an emotional journey as a technical one. Here’s what to expect — and how to keep going through the lows.

What actually goes into an indie game that earns a quarter-million dollars at launch? A look behind the headline numbers at the real anatomy of success.