Sporting Goods Shop is a first-person store management sim where you run a sports retailer alone or with up to three friends. You sign contracts with brands, order stock from an in-game computer or tablet, unpack boxes, shelve products, set prices against market rates, keep the place clean and watch for shoplifters.

Chart credential: Sporting Goods Shop entered the Steam 250 weekly chart as a new entry at #16, with a score of 7.58 from 103 reviews at 97% positive. Released 11 September 2026.

Key features

Four-player co-op that scales the difficulty with you

The developer states that the more players are in the store, the more demanding the customers become. That single rule is what stops co-op shop sims collapsing into a solved problem — without it, adding a second player halves the work and removes the pressure entirely. Scaling demand keeps four people busy instead of three people watching one restock.

Pricing against a live market rather than a fixed margin

Prices have to be set with market rates in mind or customer satisfaction drops. This converts the shelf-stocking loop into an actual decision: undercut and lose margin, overcharge and lose customers. Shop sims that let you set any price you like become idle games within an hour.

Losses you cause, not losses the game rolls

Dirt drives customers away and thieves take boxes you already paid for. Both are failure states tied to something you stopped doing, which is why they read as pressure rather than punishment — the money leaks because nobody swept up or watched the door, and both are fixable the moment you notice.

Where to find Sporting Goods Shop

Sporting Goods Shop is available on Steam for $7.19, discounted 40 percent from an $11.99 list price at the time of writing. It supports single-player and online co-op for up to four players, with Steam Achievements, Trading Cards and Steam Cloud. Buy Sporting Goods Shop on Steam.

Frequently asked questions

How much does Sporting Goods Shop cost?

Sporting Goods Shop is 7.19 dollars on Steam at the time of writing, a 40 percent launch discount from its 11.99 dollars list price.

How many players can play Sporting Goods Shop co-op?

Up to four players in online co-op. You can also play the whole game solo, and invite friends into an existing save at any time.

Is Sporting Goods Shop like Supermarket Simulator?

It uses the same first-person restocking loop, but adds brand contracts, in-store contests and a four-player co-op mode where customer demand scales with the number of players present.

Does Sporting Goods Shop have thieves?

Yes. The developer lists shoplifters who steal boxes, causing direct financial losses, alongside cleanliness as a factor in keeping customers.

Who made Sporting Goods Shop?

It was developed by Business Tycoon and published by Business Tycoon with Gamersky Games, releasing on Steam on 11 September 2026.